Expanded Exhibition Categories

Explore expanded exhibition categories including hospitality and retail alongside living and interior segments

Weekday Event Expansion

buyer attendance, leveraging lower general public presence on weekends
(B2B buyer percentage increased by 9% From ’22 to ’23, reaching 58%)

Enhanced Matching Programs

We offer diverse matching programs, including: Hospital Facility Consultations, Architect Sessions, Distribution Forums, and Interior/Home Consulting, tailored to participants’ needs

Exhibitor Expansion

Increased from 49 to 139 in one year, with a surge in international exhibitors and buyers, highlighting the fair’s growing global appeal.

Expansion into India

Successfully hosted at India’s International Convention & Expo Center and introduced KOREA BUILD in India, strengthening global market presence

Enhanced International Marketing

Effective SEO and digital marketing strategies have amplified the fair’s global visibility, driving international traffic and engagement

In-house IT expertise

• Maintains a dedicated IT workforce
• Develops proprietary data solutions
• Implements a Fair Management System
• Analyzes online and social media trends

Link-On Platform

• O2O platform for exhibitor-buyer communication
• Enables live interaction using company data
• Provides app integration for event hosting
• Operates a year-long online exhibition space

Digital Navigation

• Offers web-based indoor navigation
• Co-created with Growmaps
• Features booth search and route planning
• Supports data analytics for visitor interactions