The 2025 Space Design Fair BI (Brand Identity) is built upon three core concepts.
Attraction
The magnetic allure of space and content
Scene
A sensory space, memorable like a movie
Impression
A lasting impression of bold design.
Graphic Motif
The key visual of the 2025 Space Design Fair is themed ‘Magnetic’
Among countless pop-ups and commercial spaces,
what makes certain places feel irresistibly attractive?
The 2025 Space Design Fair focuses on magnetic spaces—those that naturally draw people, brands, and experiences together.
This year’s key visual is inspired by magnetized letterforms, capturing organic and flexible curves that embody the concept.
Just as opposite poles—north and south—are drawn to each other,
the visual symbolizes the energy and appeal of spaces that attract and connect diverse brands, people, and experiences.